A Father’s Day editorial for GENERAL, a premium menswear store. It is inspired by a saying that fathers are the foundation of families. It is fitting for a rock to be our main visual pun. It provides a natural contrast between the refined details of the merchandise while maintaing the classic, elegant feel to it.
CREDITS
Art Direction & Design by Jay Alexander Santos
Photography by Reydan Ormita
Copywriting by Miguel De Dios
Styling by Ean Sanchez