Christmas is a big season in the Philippines. To help promote Canva's presence in the country, we've launched a full 360 campaign including OOH, Performance Ads and PR.
We want to capture the festive feeling of the season. One of the visual metaphors that
we have is the the radial patterns usually seen in Filipino lanterns in Pampanga.
We've explored incorporating elements into the pattern that
represents the Filipino Christmas like gifts food and local plants.