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Touch Branding - Corporate Identity
Behance.net


When creating our own promotion materials, we set out to prove our key message – that every touchpoint is a chance to tell an interesting story. We created a simple brand message and applied it across multiple materials.

One of the key elements of the set was a direct mail in the form of a blood bag, which we delivered to various potential clients.






On each promo material – letterhead, envelope, business cards and CDs, we used stickers and filled all necessary details with handwriting – just like doctors would do in the hospital.




For the initial part of the promo we created a website in the same theme.


As a result we've received quite a few interesting jobs and two bronze awards from the Czech Art Directors Club.
And at the same time, we showed how we create brands that touch people.







Touch Branding - Corporate Identity
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Touch Branding - Corporate Identity

When creating our own promotion, we set out to prove, that every point of communication is a chance to advertise our company. We created a simple Read More
886
28.3k
59
Published:

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