When creating our own promotion materials, we set out to prove our key message – that every touchpoint is a chance to tell an interesting story. We created a simple brand message and applied it across multiple materials.
One of the key elements of the set was a direct mail in the form of a blood bag, which we delivered to various potential clients.
On each promo material – letterhead, envelope, business cards and CDs, we used stickers and filled all necessary details with handwriting – just like doctors would do in the hospital.
For the initial part of the promo we created a website in the same theme.
As a result we've received quite a few interesting jobs and two bronze awards from the Czech Art Directors Club.
And at the same time, we showed how we create brands that touch people.