About

Savadji is a new brand of hair mask, which is a real guide to the world of well-groomed and healthy locks. The product is the result of synergy of effective organic ingredients and professional care formulas. The manufacturer of the mask, blogger and real expert in hair care Alika Savkueva, has created a product, the effectiveness of which compensates for a large number of additional means to improve and maintain the luxurious quality of hair. 

Task 

Alika Savkueva approached us to develop a memorable label and logo design for a new brand of hair mask "Savadji". The Getbrand team faced the task of communicating the benefits of the product to the consumer through effective visual communications, making it attractive against competitors on marketplaces and other points of contact. 

Solution

A shelf full of offerings - whether it's an online or offline store - is a key point of interaction with the consumer. In order to establish trust in the first few seconds of contact, a brand needs an effective packaging design that not only highlights the product, but can influence the consumer's decision to purchase it. Getbrand, solving problems of any level of complexity, helps its clients to increase purchase frequency with the tools of a patented methodology. 

Products in the category of care cosmetics require a delicate approach to design, as it deals with an extremely important issue - the issue of consumer health. Hair mask brand "Savadji" is attentive to its audience and helps to emphasize the natural beauty of women. Alika Savkueva's philosophy of taking care of herself and the health of her hair should be reflected in the design along with the benefits and usefulness of the product itself.

In order to convey the personality of the brand and Alika Savkueva herself, we decided to use an interesting fontography technique in the name of the logo.  The complex dark emerald color helps to emphasize the premium segment of the product and undoubtedly makes the jar stand out from the competitors in the points of sale. 

The selected elements emphasize the uniqueness of the product and the expertise with which Alicoy approaches the production of the mask.  This is also demonstrated by the personal signature, which is highlighted in a rich orange color. The shades used form a pleasant and rich tandem, which also helps to draw attention to the correct branding with important product information.