Since 1927, Robin has been recognized as the largest Luxembourg paint producer, offering professional quality products for expert painters. However, wishing to expand its market to the general public, Robin undertook an ambitious rebranding to make its high-end paint accessible to everyone. Our team was tasked with rethinking the brand and repositioning it in the B2C sector, while preserving its historical heritage.

By retaining the fundamental elements of the brand, notably the image of the knight from Useldange castle, the new logo has been modernized to reflect the evolution of the brand. The new packaging has been designed with quality materials to protect the paintings, inspired by the idea of the knight protecting his precious treasure. A Luxembourg skyline is represented on this new packaging to mark its local roots.

A new color palette, comprising 150 shades inspired by nature, has been developed to offer consumers a wide choice of organic and timeless shades. This initiative reinforced the new brand promise: “L’Art de la Nature”, highlighting quality and harmony with the environment.