As a prominent figure in the Luxembourg automotive industry since 2001, Autopolis embarked on a journey of revitalization, seeking to redefine its brand identity and communication strategy. Enter our team, entrusted with the task of orchestrating Autopolis' rebranding and heralding a new era of consumer engagement. 

Through a series of collaborative workshops involving a diverse panel of thirty consumers, we embarked on a co-creation process to craft Autopolis' new brand signature: "You Drive, We Care", replacing the former "Driven by Excellence". This shift positions Autopolis as the ultimate service-oriented partner, prioritizing customer satisfaction. 

The essence of this new brand promise finds visual expression in a revamped identity. This new brand promise is visually represented by a revamped identity, notably with the transformation of the first 'O' into a closed circle, symbolizing safety and customer focus.