Client Goal: Cuban Code Restaurant (Nairobi, Kenya) sought to establish itself as Nairobi's premier destination for authentic Cuban cuisine, offering a cozy, classy ambiance, and a thriving cigar lounge. They desired a website and branding materials that reflected this vision and attracted their target audience.
My Contribution: Leveraging my expertise in branding and web design, I delivered a comprehensive solution:
Brand Identity: Developed a distinct visual style for the restaurant, including menu design, invitation layouts, business cards, and other collateral. This cohesive visual language conveyed the restaurant's essence: a blend of Cuban culture, warm hospitality, and a touch of sophistication.
Website Design: Created a user-friendly and visually appealing website showcasing the restaurant's ambiance, menu, cigar selection, and special events. This website was optimized for mobile responsiveness to ensure a seamless experience across devices.
Branding Materials: Designed essential branding materials like menus, grand opening invitations, business cards, and other collateral, ensuring consistency with the established brand identity.
Project Success: Cuban Code Restaurant has become a top destination for food and fun in Nairobi within a short period:
Top 5 Ranking: Achieved a top 5 spot among Nairobi restaurants within one year of opening.
Increased Customer Visibility: The user-friendly website effectively attracts new customers and highlights the restaurant's unique appeal.
Memorable Brand Experience: The consistent visual language and clear brand messaging cultivate a memorable experience for guests, contributing to the restaurant's rapid rise in popularity.
