Established in 2011 in South Africa, Marianna Boguslavsky’s, Digital Marketing and Strategy agency – MB Consultants sort to establish a new office in Dubai, in order to take advantage of the growing start-up eco-system that was developing thanks to the Dubai Expo 2020 Win. With expansion of her agency and the wish to have a brand image that would appeal better to a savvy Dubai market, Marianna took the bold move to rename her agency – Boguslavsky & Co.

 

JPd was engaged to develop the Brand Positioning and Brand Identity to help establish the digital agency within Dubai. After completing a systematic branding process, which started with interviews, marketing and competitive research; JPd built a brand position around the idea of ‘A Fresh Dimension’. This idea encapsulated the fresh new direction and approach of the agency compared to competitors within the market.

A simplistic and clever play on the initials of the company name allowed the creative team at JPd to develop a twisting and continuous shape that alluded to the letters ‘B&CO’ in a fresh and abstract way.
The success of the rebrand of the agency was featured as a case study within the September Issue of ‘Entrepreneur Magazine – Middle East’.

 

“After working with JPD, I realized that branding is the first step to launching your business if you want to do it properly. From their in-depth brand immersion to their phenomenal creativity, I was blown away by the results.”

 

Marianna Boguslavsky
Managing Director