Mermaid Mocktail Menu
Personal Project
Background
<a href="https://www.freepik.com/free-psd/a5-slim-bi-fold-flyer-mockup_10886363.htm#fromView=search&page=1&position=0&uuid=26888b17-e76e-4d60-96ed-6836126bc1c7">Image by yeven_popov on Freepik</a>
Creative Inspiration
I liked the idea of a mocktail bar as an inclusive option for people who want to go out and get a fancy, dry drink with their friends. I was considering concepts and I enjoy the connection between the word mocktail and the fact that mer-people have tails. I also love how sea shells fit nicely with an Art Deco aesthetic. Overall, mermaids and art deco make for a magical, glamourous night out, which is perfect for a mocktail bar.
Process
First, I made a mood board of 1920s glitzy aesthetics as well as cocktail bar menus. Instead of black and gold which is what I associate with the 1920s, I substituted black for navy to incorporate the nautical theme. I selected fonts that evoked a combination of Art Deco and oceanic feelings. I learned how to make a simple, repeat pattern for the background, using a line drawing of a shell as the base. I used that shell graphic throughout the menu for decoration as well.
Learnings
Anecdotes & unique touches
In the wordmark, I wanted to connect the two words as well as a mermaid tail. In the word "Mocktails," a mermaid tail acts as the "i" and "s", while the l is an extension of the i above in the word "Mermaid".
