Problem
RapidClean Perth are a cleaning supplies company that sells products to various companies including hospitals, hotels and catering outfits. The company needed to rebrand with a new name and look as they wanted to break free from the larger RapidClean group and clarify to their market that they sold supplies, and as such, were not a cleaning company.

Solution 
We developed a name for their brand that would represent their down-to-earth attitude along with the breadth of their product range. The name ‘The Goods’ stands for all the little things that no one wants to think about that make businesses work. We then created an identity that simplified their brand down to a very clear and no-nonsense look that makes something interesting out of things that are inherently everyday and mundane. 

 

Deliverables
– Identity design
– Identity application
– Stationery
– Brand guidelines
– Website design

 

Credits
Work completed at Block Branding
Creative Direction: Mark Braddock
Copywriting: Melita Masters
Art Direction and Design: Maegan Brown