Wine label and package design for a fictitious brand, Two Hoots. Each owl character has been designed to match the characteristics of the wine, which tie into the tongue in cheek descriptions on the back of each varietal:
Back label of Cabernet Rose: 'Like the screeching owl, this Cabernet Rose has a rather flirtatious character. Fresh peach and pear aromas combine with cheeky cherry flavours to add sweetness to the playful, fruity wine.'
Back label of Cabernet Merlot: 'Robust and vigorous like the spotted owl, this cabernet merlot has a rich plum character. Oak and blackcurrant aromas combine with dark cherry flavours to add luxury to this hearty wine.'
Back label of Cabernet Rose: 'Like the screeching owl, this Cabernet Rose has a rather flirtatious character. Fresh peach and pear aromas combine with cheeky cherry flavours to add sweetness to the playful, fruity wine.'
Back label of Cabernet Merlot: 'Robust and vigorous like the spotted owl, this cabernet merlot has a rich plum character. Oak and blackcurrant aromas combine with dark cherry flavours to add luxury to this hearty wine.'
Deliverables
– Identity design
– Wine label design
– Illustration
– Packaging
– Wine label design
– Illustration
– Packaging
