SHOPRITE LIQUORSHOP
WORLD CUP TVC
FOR THE LOVE OF THE SAVE
The Football World Cup is one of the biggest sporting events in the world, Shoprite Liquorshop's objective was to leverage the hype and excitement during this season by launching a tactical sales driven campaign.
The objective was to keep the brand top of mind while driving sales and this was achived by creating a TVC execution that highlighted the products as the stars of the show by visually representing them as football players.
Client: Shoprite Liquorshop
Copywriter: Thandiwe Magwaza
Art Director: Montelle Ntuliki
Production: Pixelnation
Agency: 99c Communications
