BRIEF:
Bodytec South Africa has recently partnered with Global Digital health brand Symbiont. To highlight this please come up with a campaign that promotes the partnership and signups through a discount 6 month membership.
THE IDEA:
With the campaign launching in summer, a period when most people get back to their normal workout routines, we launched with the theme CHARGE UP YOUR SUMMER, which were visually translated into the elements and served as an effective Call To Action.
