ADRIATICA | TRANSPORT | 2019
How we took an innovative approach to design the most ergonomic helmsman's seat in the industry.
CONTEXT
1. The Adriatica project required tackling a very extensive task for an extremely specialised client - a manufacturer of yacht equipment.
2. In this case, we took part in a competition in which our concept won.
3. Designing for a new industry involves a very developing educational process, which also affects the consistency of the final implementation.
PROCESS
1. We designed the armchair for Adriatica from A to Z, from concept to implementation. We designed the structure, the styling, we chose the materials.
2. Due to the specific nature of the industry, we have paid particular attention to ergonomics.
3. We have tried to achieve maximum comfort - hence the different seat configurations: with or without armrests, with adjustable headrests and with the possibility of elevation.
4. Knowing that the furniture will be used on different types of boats, we gave the seat a modular character, with the possibility of expanding it according to the user's needs.
5. Visually, we have opted for timeless elegance with the possibility of personalisation - the choice of fabric and body colour.
6. The comprehensive work on the project included at further stages the implementation and testing of prototypes.
7. Finally, we had the opportunity to collaborate on the creation of a website with an online armchair creator, which allows the user to choose the most convenient equipment options and armchair design.
RESULTS
1. The feature we wanted to bring to the fore in the design process was ergonomics - as a result we managed to create one of the most comfortable armchairs on the market.
2. This effect was combined with minimisation of production costs. By recommending to the client mould manufacturers with whom we cooperate in the Far East, we were able to reduce production tooling costs by 70%.
SUMMARY
1. We designed the most ergonomic helmsman's seat on the market.
2. We have ensured that the product can be extended in a modular way.
3. We provided the client with our contacts for mould makers in the Far East, which saved 70% of the cost of making production tools.
4. We have developed the design, ergonomics, styling, choice of materials, colours, production technology.
5. We have carried out the project comprehensively - from concept to implementation, prototype testing, etc.
6. We co-designed the product's online wizard and brand website.
