CREATIVE BRIEF
Create a digital omni-channel brand awareness campaign.
Create a digital omni-channel brand awareness campaign.
Client: SapientNitro Chicago
Target Audience: Potential clients and potential employees.
Brand Insight / Problem: SapientNitro should brand themselves around the fact that they have end-to-end capabilities.
Key Message: Is this thing on?
Hashtag: #AreYouOn
Art Director: Hannah Rand
Copywriter: Hayes Cascia
Experience Designer: Xuan Luo
Project Manager: Matthew Schaefer
Account Coordinators: Olivia Otterness and Connor Hollensteiner
This was our 2014 summer intern project with SapientNitro Chicago.
PRINT
Print is not typically a digital media, which is why we chose to make it interactive with your mobile device. It uses the Blippar App to make the ad come to life with augmented reality to display the manifesto video. Augmented reality turns this "ordinary" print ad On.
MANIFESTO
This manifesto video will be the voice for what it means to be On. It will also live on the campaign microsite.
INTERACIVE BUS SHELTER
This bus shelter is designed around the idea of instant fame being made available by the always-on world. This ad allows the user to interact with it and become part of SapientNitro Chicago's brand. The user will become a part of the bus shelter ad instantly and have their own "15 Seconds of Fame". The ads will also be viewable through instagram.
INTERACTIVE BANNER AD
The viewer will be able to turn On the banner ad and watch the manifesto video, which will lead the viewer to the campaign microsite.
RESPONSIVE WEBSITE
The main goal of this campaign is to create awareness for SapientNitro Chicago. Every piece of the campaign will lead the viewer here, but this is not an ordinary microsite. It will actually serve as SN Chicago's own website. This will allow people who view it to apply to work at the agency or apply to do business with them. Everything on the main page will host the campaign's information or any other current promotion SN Chicago wants to display. The rest of the website will showcase their work, available positions, and new business.
24 HOURS OF ON
SapientNitro Chicago will prove that they are On by turning Chicago On in 24 hours. There will be creative response teams to tend to the needs of the people of Chicago, with live video and twitter feeds. The leadership team of SN Chicago will give key note speeches with a live twitter Q&A. There will be an interactive story of Chicago produced right on the street which will be live fed by twitter and video feeds. Everything that day will be live fed onto the SapientNitro Chicago website, so people around the world can be part of the conversation.
