Tags for Goodwill

Client: Goodwill

Hash tag: #TagsForGoodwill

Sometimes the story behind a donated item gets lost and forgotten. Tags for Goodwill allows donors to to keep those stories alive while giving purchasers the chance to do the same, or to create a new one. All the while connecting people on an emotional level in a situation where emotion typically lacks.

Art Direction: Hannah Rand

Copywriter: Connor Addario

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Well, that part is uncertain. At Goodwill we recognize that every donated item has a past. But finding its future is important too. So whether the luck continues, or it becomes part of somebody's winter wardrobe, a story lives on. Any donation paired with one of these tags is fittingly discounted by 50%. Why? Because if the story isn’t complete, the price shouldn’t be either. To find out how you can help keep a story alive, donate or purchase, visit goodwill.com/tagsforgoodwill.

Well, that part is uncertain. At Goodwill we recognize that every donated item has a past. But finding its future is important too. So whether it becomes an antique passed down from generation to generation or someone’s traveling office space, a story lives on. Any donation paired with one of these tags is fittingly discounted by 50%. Why? Because if the story isn’t complete, the price shouldn’t be either. To find out how you can help keep a story alive, donate or purchase, visit goodwill.com/tagsforgoodwill.

Well, that part is uncertain. At Goodwill we recognize that every donated item has a past. But finding its future is important too. So whether it becomes a family hangout, or a comfy place to crash for the night, a story lives on. Any donation paired with one of these tags is fittingly discounted by 50%. Why? Because if the story isn’t complete, the price shouldn’t be either. To find out how you can help keep a story alive, donate or purchase, visit goodwill.com/tagsforgoodwill.

DIRECT MAIL

Tags will be sent to homes throughout the country in order to generate hype about the "Tags for Goodwill" campaign. The DM contains the tag and instructions on how to use it, as well as how to share your stories with instagram.

These aren’t your ordinary price tags. Each one is unique, like the item it comes attached to. And we hope that by filling out your information along with the hashtag, your donation will get the chance to have their story completed. Any donation paired with one of these tags is fittingly discounted by 50%. Why? Because if the story isn’t complete, the price shouldn’t be either. To find out how you can help keep a story alive, donate or purchase, visit goodwill.com/tagsforgoodwill.

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