"Zernoprodukt" is a Russian company that sells dairy products under the brand " Chestnoe korovie". The manufacturer provides consumers with top quality goods that fully comply with international standards. 

Task
The manufacturer of Chestnoe korovye approached us to redesign the packaging of cheese. Getbrand team had a task to develop such visual communication of this brand line, which could stand out from the competitors on the store shelf, become noticeable, and most importantly - to convey the main advantages to the consumer. 

Package design is an important point of contact between a brand and a consumer when he or she is in a store. Since, as a rule, a person spends no more than 3-7 seconds choosing a product, visual communication should become a decisive argument to make a decision in favor of this or that product. Getbrand's methodology allows to increase the effectiveness of design in such a way that the brand can win the unspoken competition with competitors. 

The work on the redesign of the brand " Chestnoe korovie" began with an audit according to the patented methodology of our agency. The only tool to evaluate the effectiveness of the design "Three layers of effectiveness", which considers visual, contextual and conversion layers of packaging communication, showed low results. The old look in no way reflected the brand and its concern for the quality of its natural products. In addition, the low attractiveness of the design as a whole could also have a negative impact on consumer perception. 

On the front of the brand's packaging we finalized the illustration with a girl and a cow, whose images evoke an association with naturalness. This technique enhances the emotional benefits of the design. Our specialists also finalized the logo of Chestnoe korovie, which occupies the main place in the architecture, which helps not only to notice the brand at once, but also to remember it. Since our agency specialists placed the product in a competitive shelf environment, we can definitely say that the product cannot be visually missed.

The right branding increases the effectiveness of the conversion layer that showcases the benefits of the brand. An impressive foodzone showcases the appetizing use of cheese in homemade snacks and sets the consumer up for a taste that they immediately want to savor.  

Getbrand is happy to cooperate with the brand manufacturer and wishes good sales.