Creating a visual identity and brand system for start-up unspun. The result is a range of CBD products that can be easily adapted for the future as the company looks to expand and grow its offering.
The idea and products were created by husband and wife team Joe and Gemma Wilde through their own experience of using CBD whilst living in California. It gave them a sense of calm and focus as they balanced the demands of work and family life. Back in the UK, they were delighted to see CBD entering the mainstream, but struggled to find a brand they felt they could trust. This is where the unspun brand was born.
NotOnSunday were tasked with bringing the name, visual identity and packaging to life. Working closely with Gemma and Joe throughout the process, we created a brand that felt distinctive and balanced on both an honest and playful position.
