I was responsible for creating a new e-commerce experience for Schutz and Arezzo.
• Discovery: Understanding and mapping out the current business stage, customer life cycle, requirements, business model, brand proposition value, user behaviours, competitors and benchmarks.
• Ideation: sketching many ideas and defining a concept based on personas.
• Build: task flows, wireframes and another UX documentations. The whole project was made in responsive design based on 3 breakpoints: small, medium and big screens. I also was a Product Owner and I created the visual design concept of Schutz.
It has been a big digital Project for Arezzo&co in order to provide an omni-channel experience for their customers through SAP Hybris, a robust ecommerce solution.
Business outcomes
The new e-commerce has been launched in September of 2014 and it fueled growth for Schutz reaching R$ 44 MM (U$ 12.5MM) of total sales in 2014, which means a growth in total revenues of more than 83% in comparison with 2013 (R$24MM ~ U$ 6.8MM). During the same period, the e-commerce market in Brazil grew around 20%.
From 2014 to 2015 the growth was 40% which is twice the growth rate of the retail e-commerce industry overall in Brazil.
About Arezzo&co
Arezzo&Co is the leading company in the Brazilian women’s footwear, handbags and accessories sector. With over 43 years of history, the Company sells more than 10.5 million pairs of shoes per year.
Arezzo&Co is the leading company in the Brazilian women’s footwear, handbags and accessories sector. With over 43 years of history, the Company sells more than 10.5 million pairs of shoes per year.
Find out more about Arezzo&co in english: http://www.arezzoco.com.br/Default.aspx?linguagem=en
Product detail page on desktop
Product detail page on mobile Product detail page on mobile
Wireframe reflects an existing customer who has a default delivery address and payment method.
One step checkout
Wireframe reflects an existing customer who has a default delivery address and payment method.
Checkout - Interaction details and edge cases
Product Details page - "Buy" CTA micro interactions
Product Details page - One click to buy micro interactions
