Many people are all alone during Christmas Holidays. That’s why Paris Aéroport launch the solidarity-based campaign "From Paris Aéroport with love" in partnership with the charity "Une lettre un sourire". The brand invited passengers and employees to bring the magic of this festive season to isolated people across the country. During 2 weeks, mobile letterboxes roamed across Parisian airports and Groupe ADP’s headquarters, encouraging people to write « love letters », on plane-shape letter papers, to share their love to those who needed it the most. All the letters were then sent to retirement homes, bringing Paris Aéroport brand promise « Paris vous aime » to life, though genuine acts of kindness.
Awards
Gold - Heavent Awards - Brand experience et multicanal
Gold - Heavent Awards - Brand experience et multicanal
