Rumtopus produce long aging rum. Their philosophy is - explore new facets of flavor. Rumtopus is a company committed to ensuring that rum connoisseurs discover something new with every sip. They hope their rum will transport you on a sensorial adventure evoking the mysteries of the Caribbean - from ancient ships and pirates to exotic locales and monsters hidden in the seas. This rum promises satisfaction for connoisseurs and inspiration for the imagination.
We created a design for their latest release a "Horizon Hunter" rum that was matured for a full decade.
About this rum from the brief: "Its golden amber hue brings to mind the sunshine glistening off cerulean waters of the Caribbean Sea"
We put a bold and large rum name on the label. The word "Hunter" is especially important in this design as the message of this rum is exploration and searching for new tastes and new experiences.
from the brief: "Savor the opulent aromas of caramel, and leather, enhanced with whispers of banana, and dried fruits, and spice. Immerse your senses in the extraordinary brilliance of aged oak, dried mango, and caramel, Infused with spicy woody undertones."
To uphold the theme of Caribbean, ancient ships, pirates and monsters hidden in the seas, we decided to create two illustrations: a detailed depiction of an octopus and a ship.
The label was given a slightly aged appearance to emphasize that it is an old aged rum.
Rumtopus are sure that many rum connoisseurs who are looking and "hunting" for new impressions will want to taste this rum.
