Client Need: Casillero del Diablo came to DAf once again to promote the newest version of its collaboration with the storied Manchester United football team, which revolves around a contest to win free travel to England and a chance to play at Old Trafford.

DAf’s response: We created a world where pulling a bottle of Casillero del Diablo wine off the shelf opens a portal to the famous pitch itself. We also interlaced the message about being a legend and the opportunity to play at Old Trafford with graphics that call to mind the white lines on a football pitch which form part of the text of the tagline “The Way to Be a Legend,” and indicate the path to follow to get there. For POS we created a disruptive stopper, a 3D soccer-gloved hand holding the wine bottle.

Takeaway: A new look at a returning favorite.