Client need: The Chilean winegrowers’ association Wines of Chile approached DAf to modernize their brand and make it more appealing to a wider audience while communicating their values of sustainability and origin.

DAf's response: We provided a cohesive brand identity using clean fonts and a gradient color palette that incorporates the colors of Chile’s wine valleys and varieties. We also created a monogram for Wines of Chile’s common abbreviation WoC, to ensure brand consistency and identity.

The takeaway: Carefully selected design choices are key to communicating a company’s identity and can provide a refreshing update while maintaining its essence.