BACKGROUND & TARGET
M-ACTION, Proudly Produced By Mengniu Group, Is The Leader Of Professional Sports Nutrition In China. It Aims To Create A Professional Sports Nutrition Brand For Chinese Sports And Fitness Groups To Help Them Better Achieve Their Sports And Fitness Goals.
The packaging of ENERGY CRUISER is made of environmentally friendly materials, which is light and durable, ensuring product safety and reducing the impact on the environment. The plastic bag is compact and easy to carry, whether it is outdoor sports or gym workouts, it can be easily put into a backpack or pocket.
迈胜，蒙牛集团荣誉出品，中国专业运动营养领导者。旨在为中国运动健身人群打造专业的运动营养品牌，帮助他们更好地实现运动健身目标。
迈胜续航能量胶（ENERGY CRUISER）包装采用环保材料制成，轻盈耐用，既保证了产品的安全性，又降低了对环境的影响。胶袋紧凑小巧，方便携带，无论是户外运动还是健身房锻炼，都能轻松放入背包或口袋中。
迈胜续航能量胶（ENERGY CRUISER）包装采用环保材料制成，轻盈耐用，既保证了产品的安全性，又降低了对环境的影响。胶袋紧凑小巧，方便携带，无论是户外运动还是健身房锻炼，都能轻松放入背包或口袋中。
IDEA & SOLUTION
Visually, the overall packaging adopts M-ACTION red and logo visual hammer, allowing people to recognize the brand at a glance. The exquisite patterns and dynamic lines on the back are like strong energy rings, showing the vitality and passion of sports and bringing endless energy to runners.
In terms of functionality, the packaging design focuses on user experience. The exquisite and compact bag shape and the convenient and easy-to-tear opening will not put too much burden on the runners, and the appropriate amount of energy gel can be squeezed out quickly and accurately. At the same time, the unique sealing technology of the packaging ensures that the freshness and taste of the product are not affected.
Visually, the overall packaging adopts M-ACTION red and logo visual hammer, allowing people to recognize the brand at a glance. The exquisite patterns and dynamic lines on the back are like strong energy rings, showing the vitality and passion of sports and bringing endless energy to runners.
In terms of functionality, the packaging design focuses on user experience. The exquisite and compact bag shape and the convenient and easy-to-tear opening will not put too much burden on the runners, and the appropriate amount of energy gel can be squeezed out quickly and accurately. At the same time, the unique sealing technology of the packaging ensures that the freshness and taste of the product are not affected.
在视觉上，包装整体采用了迈胜红与标志视觉锤，让人一眼就能认出品牌。背后的精美图案和动感十足的线条就像强劲的能量环，展现运动的活力与激情，给跑者带来无穷的能量。
在功能性上，包装设计注重用户体验，精致小巧的袋型与方便易撕的开口，不会给跑者太多负担，并且快速，准确的挤出适量的能量胶。同时，包装特有的密封技术，确保产品的新鲜度和口感不受影响。
在功能性上，包装设计注重用户体验，精致小巧的袋型与方便易撕的开口，不会给跑者太多负担，并且快速，准确的挤出适量的能量胶。同时，包装特有的密封技术，确保产品的新鲜度和口感不受影响。
