Project
The challenge presented by this new project was truly exhilarating. Our aim was to craft a captivating key visual for Juan Valdez’s new Milkshake line featuring chocolate and red velvet flavors. After an extensive brainstorming session with the creative copywriters, we settled on the theme ‘Flavors to Fall in Love With.’ As both Creative and Art Director, my task was to ensure seamless integration of the campaign’s slogan with the visual identity across all printed materials for this new product line. In our initial drafts, we experimented with silhouettes evoking feelings of love, such as hearts and butterflies formed from milk or chocolate. While these elements added charm, we ultimately decided to streamline the design to maintain the essence of the project. We also opted to feature both flavors within the same artwork to maintain consistency and enhance the brand’s love theme. Selecting the right typography proved challenging, but we found a winner that exudes a youthful vibe while remaining legible and imparting a clean, strong aesthetic. We’re thrilled with the final outcome.
EARLY CONCEPT IDEAS
AGENCY: Punto 99
Team:
CEO: Javier Reyes
DGC: Santiago Landaburu
Creative: Pablo Olmedo Velarde
Motion Graphics, Creative Design & Art Director KV: Paulo Guzmán
Creative Copywriter: Basilio Vallejo / Gonzalo Arrieta
Creative Designers: Alejandro Flores / Juan Sebastián Bermeo / Pablo Daniel Sierra / Gustavo Hualpa / Martina Torres
DGC: Santiago Landaburu
Creative: Pablo Olmedo Velarde
Motion Graphics, Creative Design & Art Director KV: Paulo Guzmán
Creative Copywriter: Basilio Vallejo / Gonzalo Arrieta
Creative Designers: Alejandro Flores / Juan Sebastián Bermeo / Pablo Daniel Sierra / Gustavo Hualpa / Martina Torres
