Project
This exciting new project aims to introduce the latest addition to the Juan Valdez lemonade family: the refreshing new red fruit lemonade. As Art Director and Creative, my role was to craft the look and feel of the advertising campaign, as well as all the materials for point of sale across 35 establishments. Our concept focused on highlighting freshness, with the primary fruit taking center stage against a backdrop of blossoms, creating a magical and inspiring setting to captivate viewers. The outcome is a delightful campaign that look delicious.
AGENCY: Punto 99
Team:
CEO: Javier Reyes
DGC: Santiago Landaburu
Creative: Pablo Olmedo Velarde
Motion Graphics, Creative Design & Art Director KV: Paulo Guzmán
Creative Copywriter: Andrés Ramirez / Gonzalo Arrieta
Creative Designers: Alejandro Flores / Juan Sebastián Bermeo / Pablo Daniel Sierra / Gustavo Hualpa
DGC: Santiago Landaburu
Creative: Pablo Olmedo Velarde
Motion Graphics, Creative Design & Art Director KV: Paulo Guzmán
Creative Copywriter: Andrés Ramirez / Gonzalo Arrieta
Creative Designers: Alejandro Flores / Juan Sebastián Bermeo / Pablo Daniel Sierra / Gustavo Hualpa
AI Prompt First Draft: Martina Torres
