PHONK
Some unreleased glitchy work from Phonk’s playlist campaign, a Spotify x It'S Nice That collaboration.
Phonk started as sub genre of hip hop and trap music directly inspired by 1990s Memphis rap. Later re-emerging in Russia, characterised by the use of high bass, cowbells, and distorted sounds, making the lyrics of the samples often unrecognizable and often used in videos pertaining to the topics of weight lifting, drifting, and street racing cars. 🏎️🏎️🏎️
We developed a set of glitchy covers and a type lockup to be used across the campaign.
