BUN-BUN HOT-DOGS
IDENTITY DESIGN
The concept of the Bun-Bun Hot-Dog chain is rooted in a nostalgic and emotional connection to octopus-shaped sausages, inspired by the cherished memories of our moms making octopus-sausages. This concept aims to evoke a sense of warmth and familiarity, drawing on the emotional resonance associated with family traditions.
At the same time octopus associates with premium food, as it is a very expensive dish in restaurants. This breaks the “cheap hot-dog” stereotype, envoke the uniqueness of the BunBun hotdogs by cutting the sausages in octopus shape and convey feeling of quality, humor and family.
