“White” is spirits label which is about transformation, elegance, exploration and experiments. The chemical flasks convey the idea of experimental environment and never ending struggle to invent new ways for approaching to the art of cocktail making. The science itself has associations with elegance and luxury as for a long time science was available only to the wealthy intelligence. It feels trustworthy and reliable, and at the same time experimental and transforming. The concept opens space for development as you can constantly change the shape of bottles and still be identifiable and look unique in contrast to other “bottle shaped” bottles. 

Entropy Change can be defined as the change in the state of disorder of a thermodynamic system that is associated with the conversion of heat or enthalpy into work.