This was small and fun-to-work-on camapign for Sushi Time.
This asian food restaurant chain, wanted to increase their market share. We knew that an average promotion will not do the work. So we seized the opportunity of knowing that their biggest competitor, Kung Food, was forced to temporarily close their kitchen due to reconstruction. Together with client we developed completely new product, simple sushi sandwich packed it in a ninja suit which resembled Kung Food’s mascot, named it Sad Ninja and used it as our campaign hero helping the starving Kung Food family. We used a form of condolence letter on Facebook, OOH, Newsletters but mostly spread the info through word of mouth.
