OKAY is a mental health brand identity based on the common response “I AM OKAY” after being asked. The thing is that when you are feeling down or in the midst of a personal crisis, responding to someone who greets you with, “How are you?” or “How are you today?” can be a difficult question. When people are being asked “Are you okay?” during a dark depression can sometimes be led to a different but disturbing reaction.
The logo mark is bold yet empowering. The idea is to change the narrative of mental health and bring awareness more simply. The bold is in your face symbolizing “listen to me” and “understand how I feel”. The colors represent the noticeability shade to the human eye, which is known to stimulate mental activity, and awareness, and encourage communication for mental health.
The OKAY brand identity is based on simple, geometric letterforms, rectangles, and the circle for emotion. The circle is a symbol of feeling. We put a smile on our faces as protection from others and create the illusion that we’re okay when we're not or when we’re suffering. All the elements together feel more accepting, supportive, and positive with personality.
