MVNDO VARON

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MVNDO VARON

Branding / Typography / Editorial / Illustration
(Mexico City)

VARON, a renowned brand for its exquisite craftsmanship in the creation of unique jewelry pieces, celebrates 11 years with the launch of MVNDO VARON, its second store in Mexico City.

Featuring a curated selection of products alongside a diverse range of items created, curated, or in collaboration with VARON, this store marks a significant moment in the brand's expansion. While traditionally focusing on jewelry, VARON now explores new product lines, guided by core values of inclusivity, innovation, and collaboration.

The interiors -designed by the artist Brian Thoreen- create a unique atmosphere that can showcase any product regardless of its size or shape. The materiality of the store serves as a clear canvas, open to diversity and creativity.

Inspired by Mexican souvenir shops, the store offers high-quality products from designers, artists, and visionaries, embodying luxury through Design + Quality + Fair Labor. The product range includes ceramics, perfumes, soaps, candles, and more, all designed to fit conveniently into travel luggage.