CANDOR​​​​​​​
(Rebranding and Identity - Pátzcuaro Michoacán, México)
An ideal of purity that becomes a philosophy.

Candor is an artisan homeware brand for the contemporary living. Their designs are strongly influenced by traditional techniques and different uses of textiles, from clothing to spaces, in the Tarascan Culture of Michoacán and the south of Mexico.

Using the finest cotton yarn (as in Mexico´s vernacular technique) and integrating sensuous colors into the design they give warmth and a touch of harmony to space.

We approached the conceptualization and the brand development of this project by looking at the roots of ancient cultures in the region, their techniques and multiple styles with a contemporary point of view, as for the rebranding by understanding how the brand was conceived and how could it be improved.

Cardboard and cork paper was introduced into the brand’s visual language embracing the brand’s strong interest in materiality.
Design and direction by Panamá Studio 2019
info@panamastudio.net
CANDOR
780
8.2k
52
Published:

CANDOR

Rebranding for CANDOR, an artisan homeware brand for the contemporary living. Design by Panamá Studio.

780
8.2k
52
Published: