The client asked us to strengthen the brand awareness of Kellogg's Coco towards children. We decided to put to the test by demonstrating their value and their affection for Coco. How? By 'abduct' Coco: on a secluded island children are called to seek Coco. Water games, mazes of chocolate will reveal a piece of the puzzle to find Coco. And then?
The rest is in the case history.
Credits:
Executive Creative Directors: Paolo Dematteis e Riccardo Robiglio
Creative Director: Paolo Boccardi
Art Director: Fabiana Dinoi
Copywriter: Vincenzo Avanzato
Senior Project manager: Cristiana Papiri
Project manager: Fabio Franchini
Production Manager: Michele Fadigati
3d Manager: Jinseok Park
Flash Developer: Massimiliano Pesente
Account Director: Mario Castelli
Executive Creative Directors: Paolo Dematteis e Riccardo Robiglio
Creative Director: Paolo Boccardi
Art Director: Fabiana Dinoi
Copywriter: Vincenzo Avanzato
Senior Project manager: Cristiana Papiri
Project manager: Fabio Franchini
Production Manager: Michele Fadigati
3d Manager: Jinseok Park
Flash Developer: Massimiliano Pesente
Account Director: Mario Castelli
