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Creative Director, Art Director, Photographer
McCann Worldgroup
www.paoloboccardi.com
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I am a highly productive, slightly fascinate Creative Director responsible for producing award-winning, innovative creative work that is on strategy, on time and on budget. Consistently push for success, not just for the client, but the agency team as well. Great partner with strong skills in strategic thinking an… Read More
I am a highly productive, slightly fascinate Creative Director responsible for producing award-winning, innovative creative work that is on strategy, on time and on budget. Consistently push for success, not just for the client, but the agency team as well. Great partner with strong skills in strategic thinking and concept development.

I won 10 (3 golds, 2 silvers, 5 bronzes) Cannes Lions and many more awards like 1 gold on Lia, 2 golds on OneShow, 1 silver at Andy Awards, 1 gold at ADC*E, 4 golds, 1 silver and 1 bronze at Shark Kinsale, Grand Prix and many golds on Crystal Awards, 1 bronze Clio, 2 bronzes at Epica...

Industry experience includes luxury, fashion, technology, entertainment, banking, healthcare and consumer packaged goods.
I've had the privilege of partnering with many global brands:
- Montblanc
- Samsung
- Ferrero
- Fiat
- Philip Morris International
- Ferretti Group (Luxury Goods)
- Procter & Gamble (global)
- Nike
- Kellogg's
- Lindt
- Pampero – Diageo (CPG)
- Coca cola
- Hotpoint Ariston - Indesit Company (Durable Goods)
- Ing Direct
- Europe Assistance

My Specialties:
- Storytelling
- Engagement Platforms
- Digital Strategy
- Branded Content strategy
- Luxury Goods strategies
- Cross-channel integrated promotional campaigns
- Brand communication platform and creative execution stewardship
- Advertising Direct Response
- Direct management of a group of 35/40 people: graphic designers, web developers, web designers, industrial designers, art directors, copywriters – Milan and Turin offices
- Interaction Design, Logo Design

Portfolio at www.paoloboccardi.com Read Less
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