During my internship at the firm, VI Marketing and Branding, one of my tasks was to create a Facebook Cover for the 4th of July.
One of my primary tasks at the library was to create the annual "Finals Week Campaign." Each semester, the Library Communications staff brainstormed ideas to create a theme to promote library activity during finals week. Our team developed posters, giveaways, videos and social media strategies for "dead week" and finals week. My contribution during one of these campaigns was a giant advent-type calendar with the "12 days of Finals Week" that accompanied a video and posters.
The video that accompanies this campaign can be found here: http://www.ostate.tv/play/iKoPp1ZDITEs1aMXEkghztLb_ZJJPBBm
For Halloween, we developed a social media outreach campaign by asking students to find the "Edmon Low Ghost," depicted on small posters hidden throughout the library. We asked students to take pictures with the ghost and tweet those images at the library's Twitter account. We used the responses to draw names for prizes.
This campaign placed second for the best use of social media at the Oklahoma College Public Relations Association's annual awards competition and show.
To expand on the Halloween theme we made a video, Pistol Pete's Night of Fright, which can be found here: https://www.youtube.com/watch?v=PAxM10fEDhg
The TV Show, The Bachelor, was airing during the month of February, so we decided to do a take off on the popularity of the show. We made a video along with social media banners and icons to draw students to our Facebook and Youtube.
The video, which placed first for the Best Video Feature at the Oklahoma College Public Relations Association's Annual Awards Competition and Show, can be found here: https://www.youtube.com/watch v=JomAdfMEIfk&list=UUEQ7uThyV6qWb-jsklsw5xg
During my job at the Edmon Low Library at Oklahoma State University, we had a monthly event, Noon Concert Series. Here are a variety of posters and social media banners I created for the Facebook Event's page.
