Supernova - Supercomfort
Supernova
Supernova
Adidas Running
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Together with our friends at Wearesocial, we promoted the new Supernova shoe for Adidas Running. The social media campaign ran on various social media channels, such as Instagram, TikTok, LinkedIn, etc. In addition, the films were broadcast in the local Adidas stores in Dubai. The main task was to find abstract concepts and design directions on the topic of comfort. We had letters pressed into foam, foam contracted and developed animations that interact directly with the user's cell phone. Enjoy it!
Client: Adidas, Wearesocial // Studio: TACTYC Studio GmbH & Co. KG // Sound: Nodwavestudio
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We started by introducing some fresh and brand based concepts, showing the shoe in a futuristic environment. By inflating the sole and letting the shoe walk in an endless looping cycle, we tried to incorporate a feeling of tech and comfortness.
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We also played with different color schemes and tried to introduce some playful feelings within the overall environment.
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After some concept shifts and research, we decided to switch directions even further into abstractness and playfulness. The goal was, to show foam in any abstract ways and transport an ASMR feeling of comfortness and smoothness.
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Thank you for watching!
Thank you for watching!
