In the last decade, Lisbon has witnessed a massive boost in real estate investments,
more so in new sustainable work spaces.
ALLO stands for Alcântara Lisbon Offices and is a way to say "Hi" in Portuguese.
It is both an acronym for an enterpreneurship with an international vocation,
Alcântara Lisbon Offices and an original name that works as a start of a conversation.
The name itself passes the idea of a meeting point, a place of exchange.
It reflects the concept of the project - a 2 building enterprise that is located in Alcântara,
an old factory area on the edge of Lisbon city center.
The location is set in a very traditional spot and it was essential to fulfill this relationship:
the human, "neighbourhoody" feeling of community, traditions, arts and culture,
with the urban/modern life and easy commute from the city center to the suburbs,
becoming the perfect balance between work and personal life.
Alcântara is a neighbourhood of bridges.
Alcântara, in arabic al qantara, means "the bridge".
The word ALLO has an enormous graphic potential and urged to create
a typographic brand. The main goal was to take the most of the naming, clearly
a differentiating one, within the real estate office bidding.
This brand was created to serve different contexts and to have the ability
to convey the idea of a space that creates bridges, literally and metaphorically
(actual bonding spaces and human connection).
The symmetrical drawing with a double L suggests the columns of the 25 de Abril bridge,
an iconic viewpoint that imprints the landscape in Alcântara.
It also replicates the arquitecture of the twin buildings. The straight angles of the symbol
transmit stability, robustness and rigor. In its whole, the logo is fluid and adaptable -
an iconic viewpoint that imprints the landscape in Alcântara.
It also replicates the arquitecture of the twin buildings. The straight angles of the symbol
transmit stability, robustness and rigor. In its whole, the logo is fluid and adaptable -
it includes versions that open up in space to embed the messages.
Client: CBRE
Chef Creative Director: Nuno Presa Cardoso
Digital Creative Director: Vasco Texeira Pinto
Chef Account Manager: Duarte Durão
Creative Director & Brand Designer: Anne-Laure Chauvin
Brand Strategist: Joana Sepúlveda
Designer: Leonor Gaspar
Art Director: Marco Leal
Copywriter: João Navarro
Motion designer: Roman Kyrychenko
Account Managers: Catarina Costa, Vânia Araújo
Director of Operations: Catarina Nunes
Artworker: Estela Pereira Postiga
All rights reserved to NOSSA™
