CONTEXT
NOVA School of Science & Technology, previously named NOVA FCT, the largest on-site campus
in Portugal, is the new rebranding of NOVA University of Lisbon and reflects its desire to become
an international brand.
The identity acknowledges the school's endless possibilities, scientific and human potential
and interactions. This hatches from the intersection of science and technology.
and interactions. This hatches from the intersection of science and technology.
This brand binds education and investigation to the companies and unites students, teachers, researchers and entrepreneurs in an ultimate challenge: to bring innovation into society.
The school's positioning statement, ANOTHER DIMENSION, relies on the unique culture
on the campus: a living space that combines academic knowledge with practical experiences.
BUILDING THE BRAND
The new identity took into consideration the corporate brand, the University, and two of its most recent rebranded schools. It is clear that there was a shifting strategy from a house of brands,
where different brands are endorsed by a common corporate brand, to a branded house,
where the corporate brand is the protagonist and embraces fatherhood of its sub-brands.
where different brands are endorsed by a common corporate brand, to a branded house,
where the corporate brand is the protagonist and embraces fatherhood of its sub-brands.
The rebranded schools use the same typography as the corporate brand, FUTURA.
To better understand and adapt the structure on which every school of NOVA University of Lisbon
should stand on, we created a grid based on the shape of the square. The “O” is the differentiating and defining element in each identity, from which the visual language of the brand comes from.
should stand on, we created a grid based on the shape of the square. The “O” is the differentiating and defining element in each identity, from which the visual language of the brand comes from.
With our new brand in mind, we developed several other dimensions (graphic elements), that are a solid basis for the visual identity of the brand.
Client: NOVA FCT, Faculdade de Ciência e Tecnologias
Creative Director: Anne-Laure Chauvin
Brand strategist: Joana Sepúlveda
Brand Designers: Carmo Cunha e Sá
Copywriter: André Afonso
Digital Director: Dinis Deuschande
Motion Design: André Almeida
Project manager: Catarina Costa, Maria Capitão
Art-worker: Estela Pereira
Producer: Pedro Escada, Corporate Design
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