ARTENTIK - NFTs for good causes

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Artentik is the Marketplace for Good Causes.

A Marketplace where the unique heritage and cultural collections of Santa Casa da Misericórdia de Lisboa are brought to the world as digital editions.

It is also a platform for wider Causes related with different cultural perspectives with real and positive social impact.

BRIEF

Santa Casa de Misericórdia de Lisboa has a valuable collection of sacred art. As a pioneer in the NFT market, the institution opened its doors to collectors, enthusiasts and art lovers from all over the world. This is how 'digital twins' of relics from the São Roque Museum and other pieces from the collection were created. The objective is for them to be sold as NFTs in a new marketplace especially developed for this purpose and whose proceeds will be applied to good causes. The challenge was to create the brand identity for this sales platform.

IDEA

We were inspired by the universe of blockchain and transfers, where elements are multiplied and interconnected.

We thought about transactions, between different identities; in the digital assets that are transferred and that, as a result, end up changing. But also in the world of art, always in constant mutation.

We needed the brand to be flexible, dynamic and bold. Far from the iconography of a classic museum, provoking this contrast to show and stimulate the future of the art market.

RESULTS

A logo that has the ability to keep up with the constant movement of the digital art market, with various collections, stories and artists; where the elements are multiplied and interconnected. Therefore, it is also a changeable, “responsive” logo, similar to the digital world. The typography is simple, straight and angular, suitable for screens galleries. The frame that frames and highlights “T” is the nod to classic frames, now in your digital life. On the other hand, the letter “T” represents the token and underlines the combination of the two words that make up the name. Art & Authentic. The color pink refers directly to the cultural offer, especially the museum sector.

The brand, which is intended to be global, had an immediate impact right from the launch of the platform and was featured in press releases in at least 8 countries around the world. We can see that the countries that generate the most traffic for the platform are India, USA, Germany and Spain, in addition to Portugal.

In its still short existence, it has already been featured at the NFConf, with a dedicated stand and also at the Paris Blockchain week summit. In Portugal, a regular appearance is planned at the São Roque Museum in Lisbon.