![restaurant restaurant logo brand identity branding Brand Design Branding design Logo Design Logotype identity Restaurant Branding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/518bb5194547309.661f0b9156a13.jpg)
PUSIT PUSIT HOSPITALITY
BRAND IDENTITY FOR RESTAURANT GROUP
Pusit Pusit is a Filipino-American hospitality group owned by prominent chef Melissa Miranda. After branding the Seattle based group's restaurants we are asked to create a brand identity to tie the whole business together.
SERVICES
Brand Strategy | Creative Direction | Brand Identity | Apparel | Collateral
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6b9001194547309.65fd9d48964e1.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c39379194547309.65fd9d489584a.jpg)
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![restaurant restaurant logo brand identity branding Brand Design Branding design Logo Design Logotype identity Restaurant Branding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a9f577194547309.661f1b9a159df.png)
![restaurant restaurant logo brand identity branding Brand Design Branding design Logo Design Logotype identity Restaurant Branding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5a3a8a194547309.661cc921c5db1.jpg)
BRAND IDENTITY
Pusit is Filipino for squid. The inspiration for the identity came from vintage tinned fish branding. We designed custom logotype and a squid brandmark in a hand drawn style to create a distinct and original identity.
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0ec694194547309.661df39529dfb.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b39201194547309.66157ce66c704.jpg)
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![restaurant restaurant logo brand identity branding Brand Design Branding design Logo Design Logotype identity Restaurant Branding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/90c729194547309.661df396a01e3.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/809241194547309.661cc91a82ffb.jpg)
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![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c95198194547309.661cc917d7e62.jpg)
COLOUR
The colour palette is inspired by the colours of an old tin of canned octopus. We turned up the vibe on the palette to give a contemporary twist on a vintage theme.
![restaurant restaurant logo brand identity branding Brand Design Branding design Logo Design Logotype identity Restaurant Branding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/06d4ba194547309.661cc921c4f5c.jpg)
TYPE
The logotype and branding for Pusit Pusit is hand drawn and full of character. We paired this with a subtle, yet stylish geometric sans serif to create a professional and dynamic feel.
![restaurant restaurant logo brand identity branding Brand Design Branding design Logo Design Logotype identity Restaurant Branding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/12202d194547309.661cc921c5682.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4fd72f194547309.661cc91fbc7b2.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f5bd08194547309.661cc91fbcc7f.jpg)
![restaurant restaurant logo brand identity branding Brand Design Branding design Logo Design Logotype identity Restaurant Branding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/be599b194547309.66157ceadefb5.jpg)
![restaurant restaurant logo brand identity branding Brand Design Branding design Logo Design Logotype identity Restaurant Branding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f8784a194547309.6616489b4102f.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4143f0194547309.661cc91d31146.jpg)
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![restaurant restaurant logo brand identity branding Brand Design Branding design Logo Design Logotype identity Restaurant Branding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7200d7194547309.661f1b9a15f78.png)
![restaurant restaurant logo brand identity branding Brand Design Branding design Logo Design Logotype identity Restaurant Branding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/fa8690194547309.6618089856151.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a20b86194547309.661f1b9958274.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c9961f194547309.661f1b9957b27.jpg)
COLLATERAL
We designed a collateral package to help define a professional and successful restaurant group, that was built with love by the local Fil-Am community. This included social media, business cards, signage and apparel.
![restaurant restaurant logo brand identity branding Brand Design Branding design Logo Design Logotype identity Restaurant Branding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/aea231194547309.66157ceadf689.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/adbd28194547309.661df395e8686.jpg)
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![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/71126c194547309.661cc91f1416b.jpg)
![restaurant restaurant logo brand identity branding Brand Design Branding design Logo Design Logotype identity Restaurant Branding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/65509f194547309.661f1ead6dee2.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/850d08194547309.65fda616b6d32.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3a0a6f194547309.66180897ce5bf.jpg)
THANKS FOR VIEWING
If you enjoyed this brand case study, check out our other projects for Pusit Pusit on Behance: Musang, Kilig and Wild Cats Catering.
View more work at ulyssesdesignco.com
Drop us a line at paul@ulyssesdesignco.com
![restaurant restaurant logo brand identity branding Brand Design Branding design Logo Design Logotype identity Restaurant Branding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4ea031194547309.661cc921c4adf.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/64d439194547309.661cc92088f31.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f536a7194547309.661cc920889d9.jpg)
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