OBJECTIVES
Welcome to our case study for the brand identity of Wild Cats Catering Company, a Seattle-based Filipino-inspired catering company owned by Chef Melissa Miranda. This is our third successful collaboration with Miranda, having previously rebranded her fine dining restaurant Musang and casual dining concept Kilig.
CONCEPTS
Melissa's vision for the brand identity was a vintage baseball theme. We presented her with three concepts, all with a varsity vibe. After engaging in our collaborative brand design process, together we decided to develop concept two from below, as it best represented her vision for the overall brand identity.
IDENTITY
To reflect the vintage baseball branding theme of the catering company, we developed a brand kit containing multiple logos. We designed a wild cat illustrated brandmark to showcase the brand's wild side, in addition to a hand-drawn script wordmark and lettermark. To evoke baseball nostalgia, we crafted a flag and baseball patch logo.
TYPOGRAPHY AND COLOUR
To complement the vintage baseball-inspired brand identity of the catering company, we selected Neuzeit Grotesk as the typeface for headings and body copy. It is elegant, playful, and stylish, characteristics that align with the Filipino catering brand. For the color palette, we crafted a vintage take on the classic American red, white, and blue to evoke nostalgia and a sense of familiarity.
BRAND IN ACTION
Our branding strategy for Wild Cats Catering Company aimed to create a strong connection with Seattle's ideal clientele for their Filipino catering services. We designed unforgettable branding for all touchpoints, including food truck wraps, staff letterman jackets, menus, social media assets, and signage. Consistent and engaging branding across all channels was crucial in creating a memorable experience for customers.
OUTCOME
Our brand identity for Wild Cats Catering Company helped Melissa and her team establish a strong and memorable presence in Seattle's competitive catering market. To help the marketing department maintain a cohesive identity, we created a comprehensive style guide to ensure the brand's consistency across all touchpoints. The new visual identity elevated the brand's reputation and allowed them to differentiate in the fiercely contested local hospitality market. Go Wild Cats!
THANKS FOR VIEWING
View more work at ulyssesdesignco.com
Drop us a line at paul@ulyssesdesignco.com
View more work at ulyssesdesignco.com
Drop us a line at paul@ulyssesdesignco.com
