Brand Identity For Restaurant Group

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PUSIT PUSIT HOSPITALITY

BRAND IDENTITY FOR RESTAURANT GROUP

Pusit Pusit is a Filipino-American hospitality group owned by prominent chef Melissa Miranda. After branding the Seattle based group's restaurants we are asked to create a brand identity to tie the whole business together.

SERVICES

Brand Strategy | Creative Direction | Brand Identity | Apparel | Collateral

BRAND IDENTITY

Pusit is Filipino for squid. The inspiration for the identity came from vintage tinned fish branding. We designed custom logotype and a squid brandmark in a hand drawn style to create a distinct and original identity.

COLOUR

The colour palette is inspired by the colours of an old tin of canned octopus. We turned up the vibe on the palette to give a contemporary twist on a vintage theme.

TYPE

The logotype and branding for Pusit Pusit is hand drawn and full of character. We paired this with a subtle, yet stylish geometric sans serif to create a professional and dynamic feel.

COLLATERAL

We designed a collateral package to help define a professional and successful restaurant group, that was built with love by the local Fil-Am community. This included social media, business cards, signage and apparel.