Inspired by the traditional aesthetics of the Parisian boulangerie, adapted to the particular and beautiful local culture of the neighbourhoods of Buenos Aires.
This new identity tries to combine the transparency and honesty that exists in its products and experiences, from a sincere and fun design.
Everything is related to the "mix", to the handmade, to an attitude of disruption against the established, and to a non-graphic identity full of content that makes its public, true fans.
A multi-logo strategy combined with handmade acrylic illustrations by the brillant Gabriel Sciutto continues the idea of brand expression. Photos by the talented Malena Frandkin.
Client: La Kitchen
Re-brand project by PAZ MIAMOR
Team: Gastón Garcia Aja / Mauricio Gallegos
Illustration: Gabriel Sciutto
Photo: Malena Fradkin
Insta / @pazmiamor
2023
Buenos Aires, Argentina
