![unbelievable Packaging non-alcoholic Negroni drink brand identity beverage Label can gon tonic](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2d8d98194194151.662a6784a95fd.png)
The founders of Unbelievable approached me with a request to make their brand of non-alcoholic drinks unbelievable, fun, and dreamy. With that, we created a world for the two drinks: Negroni, evoking a warm sunset in the Mediterranean with oriental notes, and a Gin Tonic infused with citrus fruit and pine. Their intention? Freedom in a Can.
Brand Identity, Packaging Design, Print Collaterals and Merch by Marta Veludo Studio
with Joana Tavares in Design Assistance
Brand Strategy & Copy: Gianluca Bitelli & Pier Paolo Bianco
![unbelievable Packaging non-alcoholic Negroni drink brand identity beverage Label can gon tonic](https://mir-s3-cdn-cf.behance.net/project_modules/1400/73d6fe194194151.662a6784aaa85.png)
![unbelievable Packaging non-alcoholic Negroni drink brand identity beverage Label can gon tonic](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2231df194194151.663a040bcfdb2.png)
![unbelievable Packaging non-alcoholic Negroni drink brand identity beverage Label can gon tonic](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1f20dc194194151.662a6784aa073.png)
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