"Lubimy zozhiki" is a brand of crunchy fruit and vegetable chips, the taste of which will not leave indifferent neither adults nor children. The manufacturer pays special attention to the high quality level of the product and uses innovative equipment that allows to preserve all the useful properties so that every snack was truly healthy.
Since Getbrand favors a comprehensive approach to any level of complexity, our work on the redesign of the packaging of the Lyubimy Zozhiki brand began with an audit, which we conducted with the help of our author's strategic tool "Three Layers of Effectiveness". It is thanks to this tool that an entrepreneur can understand how a design should be to be commercially effective and have a long life cycle. The audit breaks down visual communications into three "layers" - visual, contextual and conversion - and uses 28 parameters to assess the important properties of packaging.
The initial brand audit showed a low efficiency of the design - only 42%. The old look of the packaging was not memorable at all, did not stand out from the competition and did not answer the main question of the consumer: "Why should I buy this product?". In addition, the past design of "Lubimy Zozhikov" caused incorrect associations with the product for a child because of the images of children's characters and the general style, which resembled a mischievous drawing of a baby. The manufacturer would like to emphasize that its brand is a brand that offers a tasty, natural and healthy alternative to unhealthy snacks for people of all ages.
The redesign of the packaging and logo of "Lubimy Zozhiki" was realized as part of our "Express Design" service and is a perfect example that the concepts of INexpensive, FAST and QUALITY can become synonymous with each other, thanks to Getbrand. You can read more about how the work is done here.
The Getbrand team developed a new design for the Lyubimy Zozhiki brand, making the packaging more relevant and modern. Bright, yet pleasant colors help the product stand out not only on the store shelf, but also among competitors on marketplaces. The updated logo became larger and was placed in a green circle, which represents the fruit of a fresh fruit. The word "zozhiki" was placed in three stories - such an interesting technique helps the name not only to be memorable, but also to be quickly considered.
The large appetizing fudzone attracts attention and literally conveys the tempting crunch of the chips, which no one will be able to resist. The correct positioning of the branding conveys all the properties of the product, which will certainly convince any customer to make a choice in favor of the brand.
The updated design has become more attractive, and most importantly, it has increased the overall efficiency from 42% to 84%, which indicates the high competitiveness of the brand.
