Project
French Fries Lovers, let's celebrate this day with the social media campaign crafted for Tropiburger. We can already savor the delicious fries paired with the unique and secret sauce of Tropiburger. For this project, we adopted a beautiful approach where the brand icon unveils our French fries, accompanied by bold typography, positioning the fries as the heroes in this collection of posts. As Art Director and Creative Designer, my role was to create two key visuals, each exploring how to convey the message and make our hero product stand out. Ultimately, we chose the first visual, which injects a pop of color and allows us to showcase our product with a powerful statement.
AGENCY: Punto 99
Team:
CEO: Javier Reyes
DGC: Santiago Landaburu
Creative: Pablo Olmedo Velarde
Motion Graphics, Creative Design & Art Director KV: Paulo Guzmán
Creative Copywriter: Andrés Ramirez / Gonzalo Arrieta
Creative Designers: Alejandro Flores / Juan Sebastián Bermeo / Pablo Daniel Sierra / Gustavo Hualpa / Martina Torres
DGC: Santiago Landaburu
Creative: Pablo Olmedo Velarde
Motion Graphics, Creative Design & Art Director KV: Paulo Guzmán
Creative Copywriter: Andrés Ramirez / Gonzalo Arrieta
Creative Designers: Alejandro Flores / Juan Sebastián Bermeo / Pablo Daniel Sierra / Gustavo Hualpa / Martina Torres
Photography: Hector Romero
