Minhocão is a 4 kilometer long elevated road that connects west zone of São Paulo with downtown. It was created in the 70's having a huge negative urban impact on one of the most charming areas of the city by then.
 
This project represents the intention of its designers to see a new future for this scar in the city of São Paulo, by transforming
Minhocão into an elevated park.
 
 
 
The photo above from Cristiano Mascaro, 1983, represents the paradigm of light and shadow that the construction created to its surroundings. This paradigm inspired the brand mark design, that's created from the shape of the light coming from above, where the park activities will take place.
 
 
Parque Minhocão - Concept and Branding
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Parque Minhocão - Concept and Branding

Branding, planning and furniture for Parque Minhocão, a possible future for a elevated road in the heart of São Paulo
45
690
0
Published: