Amateur (The ones who love), is a new bar that brings together specialty coffee, natural wines, food to share and vinyl records playing in the heart of Poblenou, Barcelona. This place is a celebration of doing the things you love, passion and the intention to do it at your best.
The identity represents the contrast of the brand, matching the seventies vibe of the architecture and aesthetics of the whole project.
Retro typography, clean compositions support the stress free illustrations made by Pegamento, in line to create the graphic universe of the brand. Huge contrast, blank spaces, and details inspired in the vinyls spinning are all across the identity.
Client: AMATEUR / Studio: PAZ MIAMOR
Illustration: Pegamento
Concept Development & Design: Gastón Garcia Aja / Mauricio Gallegos
2024
Barcelona, SPAIN
