Marvelous Moxie is the best selling lip product in the BareMinerals product assortment. It delivers super saturated color, infused with a moisture loaded mineral complex. Because it appeals to and is targeted at a younger demographic, the creative has a more whimsical, sassy tone — with a sexy, modern, relaxed layout. The gorgeous full shape and saturated color of the models' lips, immediately brings the consumer's attention to the product benefit — "fuller looking lips that just won't quit."
